January Luncheon Recap- Measuring IR Effectiveness

Zan May|January 20, 2017

Bruce Connery, Senior IRO, and Gene Rubin of Rivel Research shared their perspective on how best to quantify the value of an IR program.  Not surprisingly, stock price appreciation, analyst ratings nor number of investor meetings are recommended metrics.  See the full presentation via the link below.

NIRI Houston Jan 17 2017x

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