Insights from a Sr. IRO: Non-Deal Roadshows Without the Sell-side

Why should you consider doing NDRS without the sell-side?

Effective use of non-deal roadshows (NDRs) can benefit your investor relations program by allowing direct access to key decision makers in your investor base. NDRs also allow more one-on-one time between firms and members of the management team. However, do your sell-side covering analysts seem to cycle through the same investor base? Does the cost of a NDR specialist seem out of reach or has a prior use not proven worth the investment?

Perhaps you'd like to coordinate your own NDR and select your target cities and investors yourself. What metrics should you develop to determine NDR success? How do you prioritize geographies? How do you develop your must visit list, a new prospect list or even begin to attempt to schedule?

Join us and Cedric Burgher, Senior Vice President Investor and Public Relations at EOG Resources, as we discuss organizing your own NDRs and the process EOG utilizes in coordinating their own NDRs.

Cancellations will be accepted no later than NOON, Friday, Mar. 17, 2017. To cancel a reservation, please e-mail Ann Tanabe at or call 713-979-9105. PayPal requires NIRI-Houston to cut manual checks for refunds. NO SHOWS WILL BE BILLED


Where: Brennan's, 3300 Smith Street Houston, TX 77006View Map >>


Quantum Resources Annual Report Cedric Burgher

Mr. Cedric Burgher is SVP Investor & Public Relations for EOG Resources, Inc. where he is responsible for EOG’s external communications efforts.  EOG is a leading U.S. independent exploration and production company and a pioneer in the development of unconventional horizontal shale resources.  Previously, he was the CFO of QR Energy LP from its inception and IPO until its merger with BreitBurn Energy Partners LP.  Prior to QR Energy, Mr. Burgher was a Managing Director of Quantum Energy Partners, a leading provider of private equity capital to the global energy industry.  Before Quantum, he was CFO of KBR, Inc., a global engineering and construction company.  Mr. Burgher holds a BBA in Data Processing and Analysis from the University of Texas, an MBA from the University of Dallas and is a Chartered Financial Analyst.

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